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We don't just do branding

Full cycle

A trademark becomes a brand when it adds extra value that people are willing to pay for.

We use cutting-edge technologies

A brand is more than just a logo. We possess a set of tools and create a marketing strategy.

We offer a full cycle of services, including developing new brands and rebranding, positioning, creating corporate identity, packaging, and communication strategies.

We increase the value of your services

We offer solutions, not just services

We study your company, ambitions, plans for the future, and vision. We transform this information and reflect it in your brand.

Logo Development

A Logobook is a document or presentation that includes various versions of a logo and its basic usage rules. Unlike a brand book, a Logobook focuses solely on the logo and its variations.

Logo and Its Variations

Presentation of the brand's primary logo, including versions with and without a symbol. Different logo variations depending on the context of usage, such as monochromatic or contrasting versions, versions for dark or light backgrounds.

Color Palette

Description of the main colors used in the logo, along with their corresponding codes (Pantone, CMYK, RGB, HEX).

Examples of Proper Usage

Description of typical mistakes and undesirable variations in logo usage, such as distorted proportions, incorrect color combinations, font changes, etc.

Typography

If the logo includes textual elements, the Logobook should specify the fonts and styles used.

Examples of Proper Usage

The purpose of a Logobook is to ensure the consistency and recognizability of the logo, and to help designers, marketers, and other company employees correctly use the logo in all forms of communication.

Turnaround time is 10-14 business days

Guidelines for using the logo, including minimum and maximum sizes, and rules for margins from edges and other elements.

Sizes and Margins

Brand Management and Art Direction

Brand management and art direction are a set of services aimed at creating, developing, and maintaining a strong and recognizable brand image. The main goal of such a service for clients is to increase brand recognition, loyalty, and prestige, which in turn contributes to increased sales and revenue.

Brand Strategy Development

Defining the brand's goals and positioning, analyzing competitors, and identifying unique product or service advantages.

Art Direction for Advertising Campaigns

Developing a concept and visual style for advertising materials, coordinating the work of designers, photographers, and other creative professionals.

Monitoring and Analysis

Tracking the results of marketing campaigns, analyzing the brand's impact on the audience, and adjusting the strategy based on the data obtained.
Brand management and art direction help clients create an attractive and competitive image that will be harmoniously perceived by the audience and contribute to achieving business goals.

Content Management

Creating and maintaining a consistent style and tone in all types of communication with the audience, including websites, social media, advertising materials, etc.

Coordination and Management of Contractors

A set of tasks and actions aimed at effective interaction with service providers to ensure the successful completion of the project.

• Contractor Selection
• Contracting
• Quality Control
• Communication and Coordination
• Meeting Deadlines
• Payment and Project Closure

Turnaround time is 30 calendar days

Planning the logo, color palette, typography, illustrations, and other visual elements that form the brand's image.

Corporate Identity Design

Brand Book or Brand Guidelines

A Brand Book or Brand Guidelines is a comprehensive document containing rules and recommendations for the use and visualization of a brand. It ensures consistency and stability of the brand across all platforms and in different situations.

Brand History and Values

Description of the brand's mission, vision, core values, and development history.

Typography

Recommendations for using fonts, styles, sizes, and line spacing for different types of text (headings, subheadings, body text).

Templates and Layouts

Ready-made templates for frequently used products, such as presentations, brochures, business cards, letters, advertising materials, etc.

Communication Structure and Style

Communication: description of the tone of communication, key words and phrases, examples of texts for different platforms and audiences.

Examples of Usage

Demonstration of the application of corporate style elements in real-life examples, including successful and unsuccessful cases.

Turnaround time is 14-24 business days

Main and additional brand colors with their corresponding codes (Pantone, CMYK, RGB, HEX).

Color Palette

Corporate Style

Guidelines for designing visual elements such as icons, illustrations, infographics, photographs, videos, and animation.

Social Media and Website

Recommendations for designing and managing corporate accounts on social media, website design, and structure.

Rules for using the logo, its various variations (colors, sizes, margins, alternative versions), and examples of incorrect usage.

Logo and Its Variations

Results

Some of our

ELAUD

GOAL: Initially, the client came with the task of improving the interface of their existing product: they already had some outdated design materials and a landing page. However, it turned out that the application had many technical limitations, so our partner proposed developing the product from scratch. They were responsible for the backend and frontend, while we handled the design. This led to a huge amount of work, which we immediately started on.

RESULT: We developed the interface for the web application and mobile application Memberset, updated the logo, and prepared a design library. The project continues to evolve. Currently, we are awaiting the launch of the current version of the product and new design features, which we have already partially started working on.

#beauty and health

PRIME EXPO

GOAL: Initially, the client came with the task of improving the interface of their existing product: they already had some outdated design materials and a landing page. However, it turned out that the application had many technical limitations, so our partner proposed developing the product from scratch. They were responsible for the backend and frontend, while we handled the design. This led to a huge amount of work, which we immediately started on.

RESULT: We developed the interface for the web application and mobile application Memberset, updated the logo, and prepared a design library. The project continues to evolve. Currently, we are awaiting the launch of the current version of the product and new design features, which we have already partially started working on.

#real estate

RE: FOAM

GOAL: Initially, the client came with the task of improving the interface of their existing product: they already had some outdated design materials and a landing page. However, it turned out that the application had many technical limitations, so our partner proposed developing the product from scratch. They were responsible for the backend and frontend, while we handled the design. This led to a huge amount of work, which we immediately started on.

RESULT: We developed the interface for the web application and mobile application Memberset, updated the logo, and prepared a design library. The project continues to evolve. Currently, we are awaiting the launch of the current version of the product and new design features, which we have already partially started working on.

MORE

#shoe dry cleaning

DISTRICT CAPITAL

GOAL: Initially, the client came with the task of improving the interface of their existing product: they already had some outdated design materials and a landing page. However, it turned out that the application had many technical limitations, so our partner proposed developing the product from scratch. They were responsible for the backend and frontend, while we handled the design. This led to a huge amount of work, which we immediately started on.

RESULT: We developed the interface for the web application and mobile application Memberset, updated the logo, and prepared a design library. The project continues to evolve. Currently, we are awaiting the launch of the current version of the product and new design features, which we have already partially started working on.

#real estate

I TEACHER

GOAL: Initially, the client came with the task of improving the interface of their existing product: they already had some outdated design materials and a landing page. However, it turned out that the application had many technical limitations, so our partner proposed developing the product from scratch. They were responsible for the backend and frontend, while we handled the design. This led to a huge amount of work, which we immediately started on.

RESULT: We developed the interface for the web application and mobile application Memberset, updated the logo, and prepared a design library. The project continues to evolve. Currently, we are awaiting the launch of the current version of the product and new design features, which we have already partially started working on.

#education

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